Audi Uses Snapchat for Latest Social Campaign

It may be filled with selfies and slightly NSFW content, but brands are starting to dip their toes in the Snapchat water… or, in Audi’s case, they’re taking a flying leap off the… Continue reading

Will People Keep Using #AmazonCart? Maybe

  When Amazon announced their #AmazonCart integration with Twitter, the internet nearly tripped over itself in lauding the inevitable coming of age of social shopping. But, what’s really going on? Our team at… Continue reading

Moving Forward

It’s been a while. Actually, it hasn’t been all that long, but a lot has happened.  In the past couple weeks, I left my job at IPG Mediabrands as the head of Spring… Continue reading

Seattle Council’s Limit on App-Assisted Rideshares Is a Blow for Tech Innovation and Competition

Ugh… How can a city with so much potential, momentum, and energy get things so wrong sometimes? This afternoon, the Seattle City Council approved driver limits on app-powered ride sharing services like UberX,… Continue reading

How BuzzFeed Could Become the Next Big Publishing Platform

Animals is the new Leisure section – Jon Steinberg, COO BuzzFeed 10 Reasons Your Older Sister Is the Worst. 32 Reasons Why Boat Shoes Are the Best. 17.5 Reasons Why Decimals Are Awesome.… Continue reading

#onward

A little over a year ago, Camille (my amazingly patient and supportive wife) and I packed up our lives (in 9 checked bags) and moved to London. Now, in a few weeks, we’ll… Continue reading

Facebook Brings Richer Targeting to Ads: Location, Demographics, Interests, and Behaviors

Facebook’s focus this year, in the advertising space, has been all about giving brands the tools they need to reach and engage their target audiences. With their latest announcement, Facebook furthered this push… Continue reading

Twitter Renames Partner Program

Building on their year of a full-fledged API partner program, Twitter had renamed the effort to more accurately reflect the partners they have. Say hello to the Twitter Marketing Platform Program. The change,… Continue reading

Facebook + WhatsApp

It was bound to happen, but I didn’t expect it quite this soon or for quite this much dough. Facebook shelled out $16B $19B in cash and stock ($4B and $12B respectively) for… Continue reading

Instagram for Brands: Going Beyond the Selfie

People’s attention spans are getting shorted by the second – that’s nothing too shocking. This short attention span, paired with the surge in mobile use has given way to a new form of… Continue reading