about

Who is Ron Schott?

I’m addicted. Seriously… and I bet you are too, otherwise you probably wouldn’t even be reading this.

Ever since I can remember I’ve had this love affair with all things digital. It started out as a kid when all I could think about was getting that NES system. Once I had it in my hands I needed the next thing and the next thing until I finally reached the age of 26 and realized that I had a problem… no, I didn’t stop, but now I write about it.

The “Official” Bio

Ron is a Sr. Social Media Strategist responsible for Social CRM + Campaigns at Spring Creek Group, a social media marketing and measurement agency located in Seattle, Washington. He has handled marketing and PR efforts for industry-leading software, hardware, and mobile companies including Intel, Microsoft, and HTC.

Prior to joining Spring Creek Group, Ron was an account manager at Owen Media Inc.; a technology PR agency. Ron holds a Bachelor of Arts degree in communication with an emphasis in public relations from the Edward R. Murrow College of Communication and a minor in political science from Washington State University.

Ron was part of a team that was awarded the 2007 Interactive Media Award for computer software, been awarded the JEA/NSPA honorable mention in sports writing, and covered the Intel Developer Forum as a blogger. Ron is also quickly earning a place on the list of plugged-in Northwest marketers with his insights on trends and practices in social media.

Ron has participated in many industry and community events as a speaker, panelist and instructor including: PRSA Puget Sound, School of Visual Concepts, Kreate, Northwest Entrepreneur Network, Washington State University’s Edward R. Murrow College of Communication, Central Washington University, and the University of Washington.

In 2011, Ron was selected to the board of Social Media Club Seattle, the premier group for all things social media in the Seattle area.

Follow Ron on Twitter at http://twitter.com/ronschott

What is Jet City Digital?

Jet City Digital is the catch-all for my life as a digital citizen and the lives of my friends, colleagues and digital friends as we navigate life – digitally. It’s the things I see, do, and hear every day in my work (and play). It’s the things that make our lives easier and our wallets lighter.

Recent Articles/Posts/Quotes

• Hugo Boss Builds Community, Drives Foot Traffic with International Foursquare Contest – Luxury Daily
• Six New Social Sites Marketers Need to Know – Forbes
• You’ve Got 10,000 Facebook Fans. Now What? – Cisco blogs
• Beyond Facebook: 5 Questions to Ask Before Jumping Into a New Social Network – Search Engine Watch
• Burberry Taps Google+ for Advantageous Pioneering – Luxury Daily
• Infographic: Tweet Me Out to the Ball Game – #WorldSeries Twitter – The Biz of Baseball
• 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility – Search Engine Watch
• How Facebook’s Changes Affect Marketing Strategy – Adotas
• Audi Joins Retail Races with Instagram Photo App Account - Luxury Daily
• Burberry Breaks into Facebook Commerce for Fragrance Sell – Luxury Daily
• Five Ways to Use Social Media to Promote a Festival – Search Engine Watch
• The Art of Turning “Fans” into “Persuaders” – iMedia Connection
• Audi Revs Up Social Media with R8 GT Video Series – Luxury Daily
• How to Make Sure Check-ins Don’t Check Out: Five Location-Based Marketing Tips – Search Engine Watch
• Mercedes-Benz Uses Facebook Data to Personally Connect with Consumers – Luxury Daily
• What Brands Lose by Not Joining Twitter – Luxury Daily
• Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages – Search Engine Watch
• Diane von Furstenberg Wraps Facebook and Commerce with Social Media Exclusive Dresses – Luxury Daily
• Luxury Brands Benefit from Linking Instagram and Twitter – Luxury Daily
• Four Creative Ways to Reward your Facebook Fans – Mashable
• 4 Creative Ways To Reward Your Facebook Fans – American Express OPEN Forum
• Facebook Deals will be Holy Grail of location-based mobile couponing – Mobile Marketer

Disclosure

This policy is valid from 13 December 2011

This blog is a personal blog written and edited by me. For questions about this blog, please contact @ronschott.

This blog does not accept any form of cash advertising, sponsorship, or paid topic insertions. However, we will and do accept and keep free products, services, travel, event tickets, and other forms of compensation from companies and organizations.

This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.

The owner(s) of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely the blog owners. If we claim or appear to be experts on a certain topic or product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

The owner(s) of this blog would like to disclose the following existing relationships. These are companies, organizations or individuals that may have a significant impact on the content of this blog. We are employed by or consult with: Spring Creek Group, Mediabrands (IPG). We serve on the following corporate or non profit boards: Social Media Club Seattle, Word of Mouth Marketing Association Member Ethics Advisory Panel. We have a financial interest in the following that are relevant to our blogging: Microsoft, Apple, Facebook, Zynga, Zillow, Interpublic Group, and Nike.