Category Archive: Uncategorized

Will People Keep Using #AmazonCart? Maybe

  When Amazon announced their #AmazonCart integration with Twitter, the internet nearly tripped over itself in lauding the inevitable coming of age of social shopping. But, what’s really going on? Our team at… Continue reading

Moving Forward

It’s been a while. Actually, it hasn’t been all that long, but a lot has happened.  In the past couple weeks, I left my job at IPG Mediabrands as the head of Spring… Continue reading

Seattle Council’s Limit on App-Assisted Rideshares Is a Blow for Tech Innovation and Competition

Ugh… How can a city with so much potential, momentum, and energy get things so wrong sometimes? This afternoon, the Seattle City Council approved driver limits on app-powered ride sharing services like UberX,… Continue reading

Facebook Brings Richer Targeting to Ads: Location, Demographics, Interests, and Behaviors

Facebook’s focus this year, in the advertising space, has been all about giving brands the tools they need to reach and engage their target audiences. With their latest announcement, Facebook furthered this push… Continue reading

Twitter Renames Partner Program

Building on their year of a full-fledged API partner program, Twitter had renamed the effort to more accurately reflect the partners they have. Say hello to the Twitter Marketing Platform Program. The change,… Continue reading

Facebook + WhatsApp

It was bound to happen, but I didn’t expect it quite this soon or for quite this much dough. Facebook shelled out $16B $19B in cash and stock ($4B and $12B respectively) for… Continue reading

Instagram for Brands: Going Beyond the Selfie

People’s attention spans are getting shorted by the second – that’s nothing too shocking. This short attention span, paired with the surge in mobile use has given way to a new form of… Continue reading

How Digital Advertising Has Impacted Ogilvy’s Predictions for Advertising’s Future

David Ogilvy’s creatively-titled Ogilvy On Advertising offers a wealth of knowledge, a ton of run-on sentences, and some stories I still don’t quite understand. It also contains 13 predictions Ogilvy had for the… Continue reading

Paywalls Don’t Just Keep Readers Out, They Keep Good Content In: An Open Letter to My Hometown Newspaper

I used to keep up with news from my hometown, Wenatchee, via the online version of the city’s newspaper the Wenatchee World. The very same paper that I used to scan every night… Continue reading

Measure What Matters: Conversation Starters for Measuring Digital

Say this with me: BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG… Continue reading