How Digital Advertising Has Impacted Ogilvy’s Predictions for Advertising’s Future

David Ogilvy’s creatively-titled Ogilvy On Advertising offers a wealth of knowledge, a ton of run-on sentences, and some stories I still don’t quite understand. It also contains 13 predictions Ogilvy had for the… Continue reading

Paywalls Don’t Just Keep Readers Out, They Keep Good Content In: An Open Letter to My Hometown Newspaper

I used to keep up with news from my hometown, Wenatchee, via the online version of the city’s newspaper the Wenatchee World. The very same paper that I used to scan every night… Continue reading

Measure What Matters: Conversation Starters for Measuring Digital

Say this with me: BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG DATA! BIG… Continue reading

A Weekend of Flappy Bird, Quantified

I spent most of my free time during the weekend (when I wasn’t relaxing by watching TV, out with friends, or walking around the city) playing Flappy Bird. Yes, the game that used… Continue reading

Ditch the Digital Marketing Diets

January is a tricky time to be a marketer, unless you’re working with clients in the fitness or health sectors – then it’s a free-for-all. It’s a time when consumers are making often… Continue reading

2013 in review

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 850 times in 2013.… Continue reading

Are We Ready for this Jelly?

You just knew that Biz was working on something pretty interesting when he announced Jelly a while back, but what came out might not have been exactly what we all we were expecting.… Continue reading

Location: The Last Piece of Twitter’s Success Puzzle

Twitter has been eating Facebook’s lunch recently – and I’m loving it. They’re moving quicker and breaking more things than the Facebook crew… and those things they’re breaking are barriers and ad revenue… Continue reading

I Don’t Make Anything

It’s true. I don’t build or fix things with my hands like my grandfather did. I don’t design buildings that then come to life months later like my father. I guess I can… Continue reading

Door Desks, Searches, and A First-Hand Look at Amazon in Its Infancy

I’ve spent a lot of time reading lately. One of the books that’s taken a bulk of my time is about a company from my own backyard – Amazon. In The Everything Store:… Continue reading