Facebook’s F8 is a news-packed event that used to really focus on how developers could work with Facebook’s ever-expanding platform. When they announce Internet.org a few years ago, F8 also started to take on this future vision role that continued today as Mark Zuckerberg announced their latest endeavor. Click the image to go to the full post:
I woke up this morning with the intention of getting a lot of stuff done… then I heard about Meerkat.
The live-streaming app seemingly exploded this morning and I’ve seen more tweets about Meerkat in the past couple hours as more and more tech/digital people are jumping on.
I’ve admittedly been lurking a bit and watching people experiment with the app for the most part.
One of my favorite marketers, Apple’s Musa Tariq , just hopped on and was taking about how he’d love to see DJs (the radio kind, but sure, others could join in) use Meerkat as they’re used to sort of rambling and not having any audience feedback. I added that reporters could use Meerkat to keep people engaged as stories are developing or between live pieces.
You can bet the next few days/weeks will be filled with brands jumping in and I’m sure the executions will range from meh to bleh to awesome – let’s hope there are some good use cases.
I was a Qik user and checked out a number of streams from people on there back in the day, but the combo of bad data speeds and poor cameras definitely didn’t make for a great experience. Today, now that tech has progressed and people’s familiarity with live streaming, web personalities, and the idea of “lifecasting” (ugh… Did I just say that?) is fairly advanced, it could mean a whole new way of engaging and interacting.
I’ll definitely be watching to see how this goes.
Pinterest’s opportunity for paid media has been apparent ever since numbers of sales originating from pins on the site started to circulate.
Why is Pinterest so good at conversion compared to the more mature, larger networks like Twitter, Facebook, and Instagram?
Pinterest’s head of operations, Don Faul, gives his two cents to the WSJ (and they’re good ones):
“Pinterest is not a traditional user-generated content platform, it’s a place where people are coming to discover new businesses, new brands and new products… Our users are expressing their future intent. It’s not the shoes they bought last week, or where they went on vacation six months ago.”
It’s that last part that really shows you the “why” in the explanation of Pinterest’s paid media opportunity – relevancy not just to users’ interests, but actually being at the right point in a user’s purchase journey.
Think about it – how often do you go to Twitter with the intent to buy something? You might be thinking about buying something and head to Twitter to ask friends (and complete strangers) for their input. Likewise with Facebook, you’re not going on Facebook to buy something – or to make a final decision.
However, with Pinterest, users are often collecting and narrowing choices between products (via their pins or those of others) they actually intend to buy (or want to at least).
Additionally, the fact that you can actually see an pin, click it, and be adding that item to your shopping card within seconds puts Pinterest ahead of the other image-laden social network out there vying for ad dollars – Instagram.
The embargo has been lifted and we can all preview President Obama’s 2015 State of the Union address before he’s even done. I’m taking a little bit of an analytical look at his speech – as it was written (not necessarily delivered). The word cloud above represents the text of the address. Here are the numbers:
20 words per sentence (avg.)
11th-12th grade reading level
Top Words (by keyword density):
Word cloud – wordle.net
I’ll admit it, I might be out of Snapchats target demo. I don’t use the app that much, but whenever I do open it I check out the latest snap from Taco Bell.
Today’s was especially interesting:
That means Taco Bell now has a direct line between their marketing efforts and the thing people have in their hands most during the day.
Yes, they have had great success pushing messaging out via Facebook, Twitter, Snapchat, Instagram, and every other channel, but those instances are a bit removed from purchase when you realize people can actually ORDER freaking tacos from Taco Bell using their new app.
Not only that, the engagement (I’m talking more than just likes, comments, and shares here) Taco Bell gets via their mobile app is directly tied to end actions (or lack thereof).
The media guy in me is salivating at the possibilities provided by the combo of App, Social (you can register with Facebook), location, and POS data. It’s a digital media dude’s dream.
BRB, ordering a customized Crunchwrap Supreme…
When you’ve done great things before, it’s only natural for people to look at every thing after that and compare new ventures to those previously-successful ones. When you’re Biz Stone, a founder of Twitter, those are some big expectations to live up to… but he doesn’t seem like he’s trying to meet or exceed everyone’s expectations – and that’s just fine.
Stone’s latest app Super (iOS – Android), from his seven-person team at Jelly joins their app with the same name. Jelly allows users to post questions with images and solicit feedback from the masses.
This time around, the team created a platform for sharing interesting content all built around a set list of prompts. The prompts, when paired with user-shot photos or stock artsy images are then fed into a feed where other users can “Love” them or respond via their own post.
I’ve decided not to come up with some slick and pithy marketing description for Super. I’m also not going to proclaim that it’s the most innovative thing ever or that it’s going to save the world. It’s not, it’s just fun.
– Biz Stone writing about Super
There’s actually something to be said for the way Stone seems to be approaching life after Twitter. He’s out there creating fun, entertaining experiences focused on user interaction and enjoyment. He’s not heads-down focused on creating “The Next ______ ” or “The _________ Killer.”
I recently read Stone’s Things a Little Bird Told Me and I keep going back to a part in the book where he talks about how he and Ev Williams used to take new Twitter employees and tell them how and why the company came to be and went over their “six assumptions:”
Assumptions for Twitter Employees
1) We don’t always know what’s going to happen.
2) There are more smart people out there than in here.
3) We will win if we do the right thing for our users.
4) The only deal worth doing is a win-win deal.
5) Our coworkers are smart and they have good intentions.
6) We can build a business, change the world, and have fun.
Excerpt From: Stone, Biz. “Things a Little Bird Told Me.” Grand Central Publishing, 2014-04-01.
This material may be protected by copyright.
Check out this book on the iBooks Store: https://itun.es/us/kBaZO.l
It would seem to me that Stone (and in turn, Jelly) still heavily believe in number three. It’s also probably fairly certain they’re living by number one as well, since it’s yet to be seeking Super sees a better growth rate than Jelly (which is still alive and kicking).
This app will be compared to Secret and Whisper and probably even Snapchat (what isn’t?), but at its heart it’s about joining everyday conversations in a different, more communal way and giving people a chance to express themselves while doing it.
I, for one, am pretty excited about it. You can follow me at @ronschott.
Here are some screen grabs from Super:
After opening the app, you’re treated to a crazy pic of Bill Murray (yet to be determined if he knows he’s part of this).
The default view is the feed screen:
You can control what you’re seeing in the feed here
Start a post by choosing a prompt
Enter your text and sign it (or stay anon)
You can even add links and locations to your posts (something that could be attractive to brands – a differentiator from Instagram)
I kept getting ads in my Facebook News Feed for “Fiverr” the online marketplace where you can get pretty much anything done for $5 (or more).
I haven’t really ever had a need for the service, but one of my goals is to get back into blogging more since things here are starting to slow down finally after moving from London, starting a new job, and buying our first home. So, in thinking about writing more, I wondered to myself “Self, why doesn’t this blog have a logo?”
That’s how I ended up finally clicking an app install ad on Facebook.
The process was pretty smooth.
I flipped through a bunch of “logo designers” – most of which were not U.S. based and looked to speak poor English. I’m sure they’re great at what they do, but for my first experience I wanted to have great communication.
After I submitted my order, the artist messaged me with a short questionnaire:
I answered back (and was probably super unhelpful):
Then a day later:
Just like that, four “custom” logos.
I’m not 100% sold on any, but they’re not terrible. Seeing as I paid $5 for them, I guess you get what you pay for.