No, CNN wasn’t trying to channel “Roll Out” at SXSW, but they were trying to see what makes people tick and what (literally) was in their bags.

The Persona series (Flickr link), a brainchild of Atlanta photog Jason Travis, takes a look at people and the things they care about.

CNN set up a booth in the exhibit hall at SXSW and asked you to pour the contents of your bag out for all the world to see.

I actually travel pretty light, so luckily the WIRED magazine took up enough space to fill out my grid. For a look at stats from the booth, head over here.

Also, if you’re interested in checking out photos of people who are 1) more attractive than me and 2) more important than me, head here to check out the celebs.

I’m going to start carrying more interesting stuff in my bag in case this ever happens again.

And just because I now have Luda stuck in my head…

Related Articles

• The things you carry: Show and tell (cnn.com)
• Your SXSW Adventures on CNN iReport & Mashable (mashable.com)
• SXSW: By the Numbers video to Air on CNN (offonatangent.blogspot.com)