HomeAway Gets Social with Second Porch Purchase

Image representing HomeAway as depicted in Cru...

Image via CrunchBase

One of the largest vacation rental portals around, HomeAway, increased their focus on social-aided vacationing with a purchase of Portland-born Second Porch.

Second Porch, started in 2009, uses your social graph to help you find and rent vacation properties from owners, while also giving owners piece of mind in knowing (at least in a “Six Degrees of Kevin Bacon” sense) to whom they are renting their properties.

I had a chance to work with Second Porch (briefly) as they were getting their social presence and tool figured out and can say it’s a great product when you have a social graph large enough to take advantage of. However, since many users are simply using it as a second HomeAway, many listings are open to the general public.

Check it out and head to TechCrunch for more info.

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