The other day, I did something I rarely do: I stopped to let a pedestrian cross in front of me at a marked crosswalk that didn’t have a light. As much as it surprised me, it definitely surprised the UPS driver behind me…

Not only did he yell at me, he had a few choice words for me as well – probably nothing I haven’t yelled at another driver before.

Not really expecting anything from it, I tweeted about my experience.

Well, wasn’t expecting to have a @UPS driver yell/curse at me for letting a pedestrian cross in a crosswalk today #HowRude

— Ron Schott (@ronschott) July 11, 2012

Much to my joy (remember, I work in social media), UPS responded fairly quickly.

@ronschottWow! That’s unacceptable! Can you send the details, the location, truck# and your contact info to twitter@ups.com? ^SP @ups

— UPS Customer Support (@UPSHelp) July 11, 2012

So, major props for catching the tweet and responding go out to UPS. Like I said, I’d never expect anything and certainly don’t think the driver was terribly horrible or anything – guy was probably at the end of his route and wanted to get home. I know I did.

The whole experience just reinforced what I tell clients day in and day out – people just want to know you’re there and that you give a shit about the experience they have with your brand.

While getting yelled at wasn’t rad, I’m definitely a bigger fan of UPS after the interaction with their social team.