There’s really no denying it. Not only is technology and the social phenomena it’s spawned change the way people interact with each other, it’s also changed the way business is done.

I had the opportunity  to be part of an Advertising Week Europe panel led by Karl-Heinz  Land – marketer and author of Digital Darwinism – The silent attack against your business model and your brand! Oddly enough, the panel focused on the exact topic of Karl-Heinz’s book- a very important topic!

Check out the video here:

Digital Darwinism – How Mobile, Social Media… by advertisingweek