Digital Darwinism: Is Tech Changing the Way Business is Done?

There’s really no denying it. Not only is technology and the social phenomena it’s spawned change the way people interact with each other, it’s also changed the way business is done.

I had the opportunity  to be part of an Advertising Week Europe panel led by Karl-Heinz  Land – marketer and author of Digital Darwinism – The silent attack against your business model and your brand! Oddly enough, the panel focused on the exact topic of Karl-Heinz’s book- a very important topic!

Check out the video here:

Digital Darwinism – How Mobile, Social Media… by advertisingweek

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