There’s really no denying it. Not only is technology and the social phenomena it’s spawned change the way people interact with each other, it’s also changed the way business is done.
I had the opportunity to be part of an Advertising Week Europe panel led by Karl-Heinz Land – marketer and author of Digital Darwinism – The silent attack against your business model and your brand! Oddly enough, the panel focused on the exact topic of Karl-Heinz’s book- a very important topic!
Check out the video here: