People’s attention spans are getting shorted by the second – that’s nothing too shocking. This short attention span, paired with the surge in mobile use has given way to a new form of content sharing that focuses on images rather than text as the way to get ideas across. Instagram, the Facebook-owned mobile image sharing network, is the darling of the space. Brands are dipping their toes in, but there are a few things a brand can do to make their experience valuable – not just to them, but to their fans.