It may be filled with selfies and slightly NSFW content, but brands are starting to dip their toes in the Snapchat water… or, in Audi’s case, they’re taking a flying leap off the diving board and doing a cannon ball.

Their latest use of the ephemeral, image-and-video app is called:

Here’s the full snap:

Audi’s use is pretty great. Brands like Taco Bell and Nordstrom are playing with Snapchat, but this is perhaps one of the better campaigns/contests I’ve seen.