Biz Stone’s Super: The App Users Deserve, But (Maybe) Not the One They Need Right Now

When you’ve done great things before, it’s only natural for people to look at every thing after that and compare new ventures to those previously-successful ones. When you’re Biz Stone, a founder of Twitter, those are some big expectations to live up to… but he doesn’t seem like he’s trying to meet or exceed everyone’s expectations – and that’s just fine.

Stone’s latest app Super (iOSAndroid), from his seven-person team at Jelly joins their app with the same name. Jelly allows users to post questions with images and solicit feedback from the masses.

This time around, the team created a platform for sharing interesting content all built around a set list of prompts. The prompts, when paired with user-shot photos or stock artsy images are then fed into a feed where other users can “Love” them or respond via their own post.

I’ve decided not to come up with some slick and pithy marketing description for Super. I’m also not going to proclaim that it’s the most innovative thing ever or that it’s going to save the world. It’s not, it’s just fun.
– Biz Stone writing about Super

There’s actually something to be said for the way Stone seems to be approaching life after Twitter. He’s out there creating fun, entertaining experiences focused on user interaction and enjoyment. He’s not heads-down focused on creating “The Next ______ ” or “The _________ Killer.”

I recently read Stone’s Things a Little Bird Told Me and I keep going back to a part in the book where he talks about how he and Ev Williams used to take new Twitter employees and tell them how and why the company came to be and went over their “six assumptions:”

Assumptions for Twitter Employees
1) We don’t always know what’s going to happen.
2) There are more smart people out there than in here.
3) We will win if we do the right thing for our users.
4) The only deal worth doing is a win-win deal.
5) Our coworkers are smart and they have good intentions.
6) We can build a business, change the world, and have fun.

Excerpt From: Stone, Biz. “Things a Little Bird Told Me.” Grand Central Publishing, 2014-04-01.
This material may be protected by copyright.

Check out this book on the iBooks Store:

It would seem to me that Stone (and in turn, Jelly) still heavily believe in number three. It’s also probably fairly certain they’re living by number one as well, since it’s yet to be seeking Super sees a better growth rate than Jelly (which is still alive and kicking).

This app will be compared to Secret and Whisper and probably even Snapchat (what isn’t?), but at its heart it’s about joining everyday conversations in a different, more communal way and giving people a chance to express themselves while doing it.

I, for one, am pretty excited about it. You can follow me at @ronschott.

Here are some screen grabs from Super:

After opening the app, you’re treated to a crazy pic of Bill Murray (yet to be determined if he knows he’s part of this).


The default view is the feed screen:


You can control what you’re seeing in the feed here


Start a post by choosing a prompt


Enter your text and sign it (or stay anon)


You can even add links and locations to your posts (something that could be attractive to brands – a differentiator from Instagram)


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