I woke up this morning with the intention of getting a lot of stuff done… then I heard about Meerkat.
The live-streaming app seemingly exploded this morning and I’ve seen more tweets about Meerkat in the past couple hours as more and more tech/digital people are jumping on.
I’ve admittedly been lurking a bit and watching people experiment with the app for the most part.
One of my favorite marketers, Apple’s Musa Tariq , just hopped on and was taking about how he’d love to see DJs (the radio kind, but sure, others could join in) use Meerkat as they’re used to sort of rambling and not having any audience feedback. I added that reporters could use Meerkat to keep people engaged as stories are developing or between live pieces.
You can bet the next few days/weeks will be filled with brands jumping in and I’m sure the executions will range from meh to bleh to awesome – let’s hope there are some good use cases.
I was a Qik user and checked out a number of streams from people on there back in the day, but the combo of bad data speeds and poor cameras definitely didn’t make for a great experience. Today, now that tech has progressed and people’s familiarity with live streaming, web personalities, and the idea of “lifecasting” (ugh… Did I just say that?) is fairly advanced, it could mean a whole new way of engaging and interacting.
I’ll definitely be watching to see how this goes.