#ChevyGoesEmoji for Launch of New Cruze

Emojis are everywhere. They’re in your texts, in your Instagram feeds, all over Facebook, Twitter, and now… they’re in press releases too.

Chevrolet has been using the #ChevyGoesEmoji hashtag for a few days, bringing celebs and the likes into the mix with coded emoji messages turned into branded content videos.

They’re going full emoji, though with the release of yesterday’s all-emoji, all the time press release:


You’ve got about 5 minutes to decode the release before they give the answers. So, get at it!

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