With Facebook’s move to auto-displaying captions on videos in the Feed, the creative has a new place to flex their muscles – good old fashioned text.
The latest creative use of subtitles comes from Dos Equis as they bid farewell to “The Most Interesting Man in the World” as he presumably is bound to become “The Most Interesting Man in the Galaxy” or something else… That isn’t the point. The point is Dos Equis is using their captions in Facebook’s caption on default land of the Feed to drive people clicking to expand or unmuting:
Hotels.com used their “Captain Obvious” character and their own captions to create a fun experience with sound off a while back, but now that Facebook allows the uploading of .SRT files for on-video captions, that means a similar experience for uses across videos.
Fun story about .SRT files + Facebook – they’re finicky. We just ran a global video campaign with 50+ .SRT language caption files – hard work but the campaign was awesome and a ton of fun.
When will Twitter jump on board the no sound + caption train? Has to be soon, right?
Twitter gets a lot of credit for being the place for “live” social commentary, whether it’s about moments in time (elections, etc.) or sporting events. However, Facebook has been really keen the past few years to tell advertisers they have a much larger volume ofnconversation around events… the only problem is that Facebook’s security features and the nature of the algorithmically-curated News Feed mean that users are rarely seeing conversations about an event from outside their friend circle.
Facebook is taking a step toward creating a space to watch, participate in, and curate conversations around events — starting with the launch of Sports Stadium.
With 650 million sports fans, Facebook is the world’s largest stadium. People already turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans. – Facebook Sports Stadium Press Release
Users will be able to see stats, clips, expert commentary, and posts from other fans in the experience, which is launching for “American Football” now.
The So What?
While this is relegated to sports right now, it’s easy to see how Facebook could easily port these moments-based conversation extravaganzas to things like the Academy Awards, political debates, and national events/holidays.
Why Should Advertisers Care?
These new experiences provide the future opportunity for sponsorship of events (think Red Bull having Stadium-like events for their Soap Box Derby thing), ad inclusion via sponsored content within the experiences (think stats brought to you by Bing), and through more traditional display-type ads within the experience (think Click Here to Win an iPad).
By the end of today we’ll (hopefully) know who will be leading our country for the next four years – along with a number of other important races/initiatives.
This year is really being considered the first “Social Media” election as both candidate and voter use of social to communicate ideas, intent, and to mark their participation is at an all-time high.
Facebook, with their ability to tap into a large percentage of the American population, has a data-rich, real-time graphic at facebookstories.com that updates whenever a users clicks the “I Voted” button found after logging in.
Foursquare actually has a real-time view that can be embedded in sites. Check that out
below. right here. Seems like it’s not working well with embedding right now.
No matter which party, candidate, or measure you vote for or against today, remember that we’re all Americans and the very fact that we have the option to go to a polling place (or our couch here in WA) and cast a vote is pretty incredible.
Ours is a shared destiny and only through working together and for the greater good can we leave a legacy that we can be proud of.
God Bless America!
- Welcome to the Peer Pressure Election: Brought to You By Social Media (betabeat.com)
- A political app for all of us: Election apps to help make your 2012 decision (digitaltrends.com)
- It’s Illegal to Photograph Your Ballot. In America. (outsidethebeltway.com)
Either Mark (or his girlfriend) is bored or Sponsored Stories aren’t quite selling as well as Facebook had hoped.
Either way, I’ll admit that I keep up with that little pup’s shenanigans. I really hope it’s actually Zuckerberg writing the copy/taking the pics, because I’ll just cry if it’s actually some intern.
The K-9 already gets more engagement on his posts than most brands could hope for. I think it’s a little unfair he also has unlimited access to Facebook’s marketing platform as well.
- Zuckerberg Somehow Qualifies for Mortgage, Buys House (techland.time.com)
- Scenes we’d like to see: Zuck makes Mad’s cover (cbsnews.com)
- Mark Zuckerberg Kicked Off Facebook [Feuds] (gawker.com)
Second Porch, started in 2009, uses your social graph to help you find and rent vacation properties from owners, while also giving owners piece of mind in knowing (at least in a “Six Degrees of Kevin Bacon” sense) to whom they are renting their properties.
I had a chance to work with Second Porch (briefly) as they were getting their social presence and tool figured out and can say it’s a great product when you have a social graph large enough to take advantage of. However, since many users are simply using it as a second HomeAway, many listings are open to the general public.
Check it out and head to TechCrunch for more info.
- HomeAway Planning $300 Million IPO (businessinsider.com)
- Portland-based Second Porch sold to HomeAway (oregonlive.com)
- HomeAway Broadens Presence In Australia With Acquisition Of Vacation Rental Site RealHolidays (techcrunch.com)