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Twitter: @ronschott

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Recent Campaign Coverage, Interviews, and Posts

• Microsoft’s Xbox Adaptive Controller is the center of its Rudolph-reminiscent holiday ad – AdAge
• Microsoft holiday ad captures joy of video games and inclusion as boy uses Xbox Adaptive Controller – GeekWire
• A Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controller – AdWeek
• How this New Instagram Feature will Dramatically Change Marketing in 2017 – Paste Magazine
• Ad of the Day: Microsoft Teaches Kids about Brilliant Female Inventors for Women’s Day – AdWeek
• Microsoft Makes Peace with Apple in Holiday Stunt that’s Surprisingly Sweet – AdWeek
• Twitter-Foursquare Partnership Will Allow for Better Location Targeting – ClickZ
• Beyond Engagement Simply Measured Webinar – Simply Measured Blog
• Now is the Time for Brands to Review their Content Strategy – The Wall Blog (UK)
• Twitter Acquires the Social TV Analytics Company Bluefin Labs – The Guardian (UK)
• Social Media Pressures Lead to Alaska Airlines Apology – King 5 News
• Political Spats on Facebook Spill into Real Life – USA Today
• 5 Pieces of Damn Good Advicse for Social Media Marketers – Search Engine Watch
• Instagram is Linchpin to Mobile’s Multichannel Success – Mobile Marketer
• The Definitive Checklist for Effective Facebook Posts – Search Engine Watch
• Social Retail: Finding, Engaging, and Cultivating Today’s Connected Consumer – Search Engine Watch
• Foursquare Marketing: Tools for Brands Looking to Tap in to Check-ins – Search Engine Watch
• Social Media Pressure Leads to Alaska Airlines Apology – King 5 News
• Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time – Search Engine Watch
• Social TV Grows Up: Communites and Advertisers Flock – Search Engine Watch
• Hugo Boss Builds Community, Drives Foot Traffic with International Foursquare Contest – Luxury Daily
• Six New Social Sites Marketers Need to Know – Forbes
• You’ve Got 10,000 Facebook Fans. Now What? – Cisco blogs
• Beyond Facebook: 5 Questions to Ask Before Jumping Into a New Social Network – Search Engine Watch
• Burberry Taps Google+ for Advantageous Pioneering – Luxury Daily
• Infographic: Tweet Me Out to the Ball Game – #WorldSeries Twitter – The Biz of Baseball
• 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility – Search Engine Watch
• How Facebook’s Changes Affect Marketing Strategy – Adotas
• Audi Joins Retail Races with Instagram Photo App Account – Luxury Daily
• Burberry Breaks into Facebook Commerce for Fragrance Sell – Luxury Daily
• Five Ways to Use Social Media to Promote a Festival – Search Engine Watch
• The Art of Turning “Fans” into “Persuaders” – iMedia Connection
• Audi Revs Up Social Media with R8 GT Video Series – Luxury Daily
• How to Make Sure Check-ins Don’t Check Out: Five Location-Based Marketing Tips – Search Engine Watch
• Mercedes-Benz Uses Facebook Data to Personally Connect with Consumers – Luxury Daily
• What Brands Lose by Not Joining Twitter – Luxury Daily
• Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages – Search Engine Watch
• Diane von Furstenberg Wraps Facebook and Commerce with Social Media Exclusive Dresses – Luxury Daily
• Luxury Brands Benefit from Linking Instagram and Twitter – Luxury Daily
• Four Creative Ways to Reward your Facebook Fans – Mashable
• 4 Creative Ways To Reward Your Facebook Fans – American Express OPEN Forum
• Facebook Deals will be Holy Grail of location-based mobile couponing – Mobile Marketer

Presentations