A Weekend of Flappy Bird, Quantified


I spent most of my free time during the weekend (when I wasn’t relaxing by watching TV, out with friends, or walking around the city) playing Flappy Bird. Yes, the game that used to be (until it was removed by its seemingly money-hating creator) at the top of the iTunes charts captured me. I was hooked. I figured I had to do something with the new addiction, otherwise I’d just be wasting time… so, I decided to start recording my progress.

Between Saturday morning and Sunday before I went to sleep, I played Flappy Bird 77 times – with definitely varying success. I did a couple trials and found that it took about 10 seconds (on average) to clear five of the obstacles. Using that, I figured that my 77 tries at Flappy Bird dominance, averaging a score of 17.85 meant that I spent roughly 45 minutes tapping my phone over the weekend – I actually was fearing it would be much, much more.

Here’s a run-down:

high schore

  • High Score: 70
  • Average Score: 17.85
  • Time Spent: 45 minutes

Being a curious, data-obsessed person, I started looking at the variables that surely (because there’s no way I was that random) had to have been causing the wide swing in scores. You can have a yellow bird, red bird, or blue bird. You can also fly at night or in the daytime. That gives us 6 different combinations. The thing is, there was no correlation between any of those any my scores – so yes, I am really that random with my performance.

Flappy Bird Color

Yellow birds were the most-prevalent, but not by much.

Time of DayFlappy Birds definitely like to come out during the day.

What Did I Learn?

Nothing, honestly, except that I am not very good at this game. It was, however, interesting to see the advertisements change as I went along. When I first started playing Flappy Bird last week, the ads were something that you’d see plastered across most games – Poker, Dating, etc. However, as time wore on and the game got more popular, I started to get ads for Google Maps, other more “sophisticated” apps, and even one that kept popping up for Givenchy. You know an app’s gotten on someone’s radar when luxury brands are advertising their app on it, potentially diluting their brand a bit.

givenchy bird

E3 in the UK: A Look at Social Excitement for Gaming’s Biggest Event

A couple days ago you could sense the excitement in the air. The gaming world hit pause on their latest adventure (or simply pulled up another screen) to watch gaming’s biggest names in hardware and titles step up to the microphone and show their latest wares. While the event is still ongoing, we thought we’d take a look at conversation thus far (specific to the UK) and see how gamers (and non gamers increasingly as gaming systems look to take over home entertainment) are reacting to news from Sony, Microsoft, Nintendo, and others.


As happens with events, much of the conversation (that can be easily monitored) is happening on Twitter – 92% of it in fact. 


With the launch of gaming consoles from Microsoft and Sony, it’s no wonder ‘Xbox’ and ‘PS4’ are showing up in the top layers of the word cloud. Nintendo, the other major gaming console maker shows up much smaller, which follows recent trends for not only conversation about the Wii platform, but also for excitement and sales. 

One important thing to mention is the domination of the web by console-related conversation. While past E3 events have had small hardware announcements, this combined Xbox One and PS4 cycle is the most hardware-heavy event for some time. Still though, games and studios have their time in the spotlight still as E3 pushes on and game titles (especially exclusives with large followings) will continue to propel console conversation (and sales) leading up to holiday 2013.


The demographic breakdown of those discussion E3 and the brands associated with the event becomes incredibly interesting… The sub-twenty category is noticeably abuzz with talk of the event, which is definitely to be expected. The mirror split between the 21-35 and 35-50 age group is a little more shocking as typically the 21-35 group actually rates higher for gaming. One thing console brands may want to pay attention to, given the shift from stricktly focusing on console gaming to the idea of consoles are more of a media hub is the gender split. With such a lopsided ratio between male and female participation in the conversation, it may indicate a struggle to move the needle in perception of consoles as a family-focused product and not just a product aimed at younger males. Look for brands (hardware and software alike) to continue their push into new demos.

Disclosure: Microsoft, the maker of the Xbox, is an IPG Mediabrands client. This post was written without any information from Microsoft and with no indication of any future Microsoft marketing, hardware, software, or company actions. 

Draw Something: Growth Like Whoah

MBA Online did a great job pulling together this animated infographic (in Draw Something style, of course) showing the crazy growth the app has seen since launch (a mere 7 or so weeks ago).


Created by MBAOnline.com