The Next Creative Battleground: Video Captions?

With Facebook’s move to auto-displaying captions on videos in the Feed, the creative has a new place to flex their muscles – good old fashioned text.

The latest creative use of subtitles comes from Dos Equis as they bid farewell to “The Most Interesting Man in the World” as he presumably is bound to become “The Most Interesting Man in the Galaxy” or something else… That isn’t the point. The point is Dos Equis is using their captions in Facebook’s caption on default land of the Feed to drive people clicking to expand or unmuting: 

Now, admittedly, this isn’t the most ingenious use of captioning to drive home a point, but it’s a start. used their “Captain Obvious” character and their own captions to create a fun experience with sound off a while back, but now that Facebook allows the uploading of .SRT files for on-video captions, that means a similar experience for uses across videos.

Fun story about .SRT files + Facebook – they’re finicky. We just ran a global video campaign with 50+ .SRT language caption files – hard work but the campaign was awesome and a ton of fun.

When will Twitter jump on board the no sound + caption train? Has to be soon, right? 

BuzzFeed Invites Users to Binge On with new Video App

BuzzFeed’s videos have quickly become some of the company’s best performing content, with viewers coming back for episode after episode of videos from Tasty and the likes.

Capitalizing on this, BuzzFeed launched their own standalone video app at Mobile World Congress – the event that’s quickly becoming as important for product announcements and launches across verticals as CES once was.

The app, which is devoid of ads right now, is perfectly poised for regular ads (think pre-roll) and native content either created by brands or with BuzzFeed’s internal studio.

Users are met with a Trending view when entering the app, showing that BuzzFeed’s technology for picking up trending content is at the heart of everything they do. There’s also a “Shows” view where users can discover and subscribe to shows they’re into. Imagine all the binge watching and then binge eating you can do with Tasty videos now!

I’m pretty stoked on the Corgi in the icon, myself. 


Timehop Ending Daily Emails

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Timehop, the dino-powered app that lets users see what they were up to one, two, three, or more years ago, today announced they would be stopping their daily email service in order to focus on their app. Here’s the email:

Dear Timehopper,
You’re receiving this email because you’re subscribed to Timehop’s daily email service that tells you what you did 1 year ago today on Facebook, Twitter, Foursquare, etc.

We wanted to let you know about an important change. We’re sunsetting the Timehop daily email and pulling all our efforts behind the Timehop mobile app. We appreciate your support and hope you’ll understand that as a small startup we have to pick our battles carefully.

We’ll stop sending the daily Timehop emails in 5 days: Wednesday July 17th.

If you have an iPhone/iPod/iPad? Get our app:
If you have an Android or another phone, we don’t currently have an app for you but hopefully we’ll get there in the future. If you’d like to help us with this, we’re hiring — get in touch!

Thanks for your continued support — and see you on mobile!
Team Timehop

What’s next for the team? Would be great to see them picked up perhaps, but how many users do they have and what’s the monetization plan (beyond slapping banners put there)? I’m excited to see.

Draw Something: Growth Like Whoah

MBA Online did a great job pulling together this animated infographic (in Draw Something style, of course) showing the crazy growth the app has seen since launch (a mere 7 or so weeks ago).

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