BuzzFeed’s videos have quickly become some of the company’s best performing content, with viewers coming back for episode after episode of videos from Tasty and the likes.
Capitalizing on this, BuzzFeed launched their own standalone video app at Mobile World Congress – the event that’s quickly becoming as important for product announcements and launches across verticals as CES once was.
The app, which is devoid of ads right now, is perfectly poised for regular ads (think pre-roll) and native content either created by brands or with BuzzFeed’s internal studio.
Users are met with a Trending view when entering the app, showing that BuzzFeed’s technology for picking up trending content is at the heart of everything they do. There’s also a “Shows” view where users can discover and subscribe to shows they’re into. Imagine all the binge watching and then binge eating you can do with Tasty videos now!
I’m pretty stoked on the Corgi in the icon, myself.