Timehop Ending Daily Emails

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Timehop, the dino-powered app that lets users see what they were up to one, two, three, or more years ago, today announced they would be stopping their daily email service in order to focus on their app. Here’s the email:

Dear Timehopper,
You’re receiving this email because you’re subscribed to Timehop’s daily email service that tells you what you did 1 year ago today on Facebook, Twitter, Foursquare, etc.

We wanted to let you know about an important change. We’re sunsetting the Timehop daily email and pulling all our efforts behind the Timehop mobile app. We appreciate your support and hope you’ll understand that as a small startup we have to pick our battles carefully.

We’ll stop sending the daily Timehop emails in 5 days: Wednesday July 17th.

If you have an iPhone/iPod/iPad? Get our app: timehop.com/iphone
If you have an Android or another phone, we don’t currently have an app for you but hopefully we’ll get there in the future. If you’d like to help us with this, we’re hiring — get in touch!

Thanks for your continued support — and see you on mobile!
Team Timehop

What’s next for the team? Would be great to see them picked up perhaps, but how many users do they have and what’s the monetization plan (beyond slapping banners put there)? I’m excited to see.

Spotify Play Button: Awesome

I’ll probably start using this a lot more. Super-simple copy/paste execution.

HP Slate Hype Site Falls Flat

When I heard that the intro video for the HP Slate was out, I had to watch it. Then, just like the video said, I went to hp.com/slate to check it out. Then, when I woke up from the coma their boring ass site put me into, I started writing this post.

Seriously though people, look at the site. SO BORING.

Yes, that giant graphic is clickable, but does anything make you WANT to click it? Nope.

The boring text tells you the boring details about how you can get more info about the HP Slate. Email submission? Really?

Now, I’m not one to get all over a company for design aesthetics, but this page just made me thoroughly not excited about this product. If this is their idea of a page that is meant to drum up excitement about what quite honestly looks like it might be a great product, I think it fails.

Something like this lends itself perfectly to a great social media campaign prior to launch with videos (which they actually have, but they show up in a pop-up player only after you figure out the riddle of where to click) and great content/interaction. Instead, HP has a boring link to their general HP Twitter feed – no icon, nothing that makes you want to click.

I never try to criticize without offering suggestions and assistance, so here it goes:

  • Have a more-explicit call to action in the headline. Something like “Touch here to learn more about HP’s Slate”
  • Have a mouseover animation on the actual Slate where something changed to let the user know to actually click. As it is now, you can’t actually tell that’s a video launcher.
  • I’d also have the actual video play within the border of the Slate, so make it bigger and do that with options to go full screen, etc.
  • Also, lose that hand in the back, it looks weird. Why would someone touch the back of the device?
  • Loose the boring fonts, HP uses some cool, funky fonts. Use those.
  • Lose the boring e-mail submission fields
  • Use the space on the right to link out to social media sites (YouTube, Facebook, Twitter) by using icons, not a boring URL.
  • Make everything shareable – videos, the page, etc.

If HP wants to know more, they can contact me. I’m always willing to help out, but for now I see a potentially great product getting off to a lackluster start.

The Success of the iPad is in the Hands of Devs, Not Apple

I’ve been going back and forth over whether buying an iPad is worth it or not – eventually my gadget-fiend portion of my brain took over an I just whipped out my credit card and bought one (due to ship on April 12, which is also Mariner’s opening day).

When I thought about it, I realized that the iPad could cut down on a lot of things I’ve been accumulating over the past couple years: remotes, media players, crappy netbooks from Dell, etc. I look at the iPad not as the world’s shiniest eReader, but as a device (no, Jony, not a magical one) that will allow for consolidation in the average household.

Now, granted the iPad doesn’t have a ton of out-of-the-box capabilities, but the app world is wide open for development of time/space/effort saving applications ranging from home security management to apps as simple as a remote control for your home theater PC.

I don’t see myself whipping out a PPT using Keynote on a flight from Seattle to SFO, but I do like the idea of watching a movie on that flight and having the ability to see the screen at a good angle because I’m not worried about the weirdness of a keyboard + screen on my tray table.

I think you’ll see the success or failure of the iPad in the next 5-8 months as devs scramble to get their apps on the iPad’s larger, and more easily manipulated screen. The only question is: if a developer builds a great app and no one hears about it, does it exist?

Pretty Graphic: Online Dating by the Numbers

Saw this on Mashable earlier (via OnlineSchools.org), but had to make a couple comments…

When they say that online dating is bigger than the porn industry, are they talking about the ENTIRE porn industry or just online porn? Also, I was a bit saddened that they mentioned the average visit time to a dating site, but not to a porn site (22mins. vs 2mins. probably).

The average dollar amount spent on online dating was somewhat useful. When I figure that I could be spending less than $250/year trying to find the love of my life on Match.com rather than spending $100/weekend at the bar, the ROI for online dating looks a lot more robust.

Also, great choice with the creepy-ass bear to represent the 1 out of 10 sex offenders using online dating to meet people. You spelled meet wrong, it’s MEAT.

Enjoy the pretty graphic!

Online Dating Statistics
Via: OnlineSchools.org

Like a Phoenix from the Ashes

Talking about dating and boring stuff like that can only be fun for so long. Also, I realized the joke title of my blog “therealronschott.com” might actually be thought of as “serious” to those who don’t know me.

So, with that said, I’m going to start writing on this blog again (now is where you say “yay!”).

I’ll write about the digital world as I see it, complete with my thoughts and reactions to the relevant news of the day. When (or if) I talk about a client I’ll call that out so you don’t go crucifying me on the alter of social media ethics.

Stay tuned…